Upon arriving into Auckland, New Zealand mid-day on a gorgeous Sunday in late January, I hopped on the Skydrive double decker bus to head to city center and dive into a new adventure.
Our travel group met up at the hotel and hit the ground running on our 22 day journey by visiting the All Blacks Experience dead center of downtown. We were immersed into a cultural experience and deep dive into the proud history of the country’s national sport of rugby.
Being the sports jock, I surprisingly had never been exposed to this sport. The interactive tour was very well done and informative, as we even got to step into the players’ shoes to kick, pass and run. But even more powerful to me was the rich team culture that they live and die by.
These are the 15 team mantras that created such a powerful, dominant brand & vision:
- 1. Pride in performance – do the little things
- 2. Self improvement – no complacency
- 3. Play w/ a higher purpose
- 4. Take responsibility & own team improvement
- 5. Be humble, hungry & smart – mentor
- 6. No dickheads – team first
- 7. Dream big – embrace fear of failure
- 8. Prepare to win – emphasize training
- 9. Be aware – decision making under pressure
- 10. High performing teams – honesty & authenticity
- 11. Strong sense of community & belonging
- 12. Sacrifice for team – high standards
- 13. Shared team culture – legacy
- 14. Your character is more important than your reputation
- 15. It’s your time to make a difference!
It’s rare to be a part of a high-performing team and winning culture, so these lessons are applicable in all walks of life. Definitely something to aspire to!




